I've Got Issues Department:
During one of the presentations today, the speaker asked us, as sort of an exercise in recognizing "brand identity," to close our eyes, think of the company that is our favorite "brand," and imagine what it would be like if that company opened a hotel.
She asked us to imagine what the doors would be like, whether or not there would be a doorman, what the lobby would be like, etc.
The point of the exercise was to recognize the fact that you know the values of your favorite brand well enough to be able to imagine the details of hotel designed and run with those same values.
For my part, I couldn't think of a favorite brand of anything. There are products I buy consistently, and companies I will regularly do business with, but I couldn't really think of a "favorite."
Still, I tried to play along and sat there imaginatively creating a hotel that, while not adhering to any sort of "brand values," was at least in line with my sense of aesthetics.
It was actually pretty generic, more or less your standard high class metropolitan hotel.
The one thing that stood out in the imaginative lobby, though, was the attractive young woman working at the front desk.
I ended up doodling a sketch of what she looked like on the little notepad after the exercise was over, and, for the purposes of sharing it here and for messing around with some different features and techniques, I scanned it and cleaned it up.
Here's what I imagined:
Okay, that's she's attractive and rather buxom I get, but why does she look so snide? I mean, everything about how she looks is disdainful, and I can just hear her saying, "Can I help you?" in such a way that you know what's she's really saying is "You don't belong here."
I mean, what is up with my brain that when I'm free to imagine any sort of circumstance I want, imagine something like this?
It's like I've gotten to the point that I even fantasize about being rejected by women.
Oh well.
At the very least, odd though it may be, I'm pretty pleased with how the sketch turned out after I cleaned it up and colored it.
So that's one good thing, I guess.
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